Session Descriptions

Business Track:

9:00 – 9:50 – Internet TV Business Opportunities – Branding, Subscription and PPV Fees, Advertising, and Direct Sales

10:00 – 10:50 – “How-To” Videos – Filming how people use the product and key feature operations.

11:00 – 11:50 – New Off Screen Monetization Options – Products, Communities, Licensing, and Supplemental Content

1:00 – 1:50 – Internet TV Advertising Sales and Insertion Options – Sources of Ads for Insertion into Internet TV Programs and Portals

2:00 – 2:50 – Product Placement Options for Video, TV, and Film – New Options, Prospecting, Valuation, Sales Scripts, and Contracts

3:00 – 3:50 Internet TV Toolbox – Sample Contracts, Plans, Budgets, and More

4:00 – 4:50 TV Show and Movie Crowdfunding Success Stories – Descriptions, Rewards, Promoting, and Managing

Distribution Track:

9:00 – 9:50 – From Script to Screen – Producing TV Shows and Movies

10:00 – 10:50 – Internet TV Program Distribution – Online TV Marketplaces, Revenue, and Program Delivery

11:00 – 11:50 – TV Show and Movie Social Media Conversion – how to find, process, and publish video clips that engage viewers

1:00 – 1:50 – Social Media for Actors – Content, Influence, Measurement, and Rules

2:00 – 2:50 – Using Social Media Agents for Video Show Promotion – how to find, manage, motivate, and pay marketing agents

3:00 – 3:50 – Moving Large Video Files Through the Cloud – Reliably and Securely Transferring Massive Media Files

4:00 – 4:50 – Stock Video for TV Shows and Movies – Costs, Rights, Contracts, & Processes

Production Track:

9:00 – 9:50 – Video Editing Software and Platforms – Key Features, Best Practices, and Risks to Avoid

10:00 – 10:50 – Internet TV Talk Show Production – Planning, Sets, Guests, Shots, Audience Engagement, and Media Distribution

11:00 – 11:50 – Producing Webisodes – Creating a Series of Short Video Episodes

1:00 – 1:50 – Producing a Live Internet TV News Show – Researching, Writing, Rehearsing, Producing, and Broadcasting

2:00 – 2:50 – Actor Interviews During Video Production – talking points, social media conversion

3:00 – 3:50 – Working with Animation and Graphic Effects Companies – Creative, Production, and Special Effects Tips.

4:00 – 4:40 – Resource Filmmaking – Using What You Have for Stories, Location, and Video Production

 

Session Descriptions

 

B101 – 9:00-9:50 Internet TV Business Opportunities

Branding, Subscription and PPV Fees, Advertising, and Direct Sales

 

Owning and distributing TV shows and movies provides great opportunities for brand awareness (Google “The Internship” movie), influence customers, and earn revenues (subscription and pay per view), advertising, and direct sales generated. Internet TV provides the delivery of television quality programs with advanced features that offer better audience targeting, personalized content, and audience interaction – TV+, Come to this session to discover new ways to use Internet TV to earn revenue, create brand awareness, and develop business opportunities.

 

B102 – 10:00 – 10:50 “How-To” Videos

 

“How-To” videos can have high search discovery value and strong buying influence your audience when they have a need for your product. When a customer has a need itch, they often search and find videos that can help them. If your video helps them, you will earn trust. Unfortunately, many “how-to” videos are boring (people don’t watch), are not designed to motivate buying, and do not include simple instructions on what the viewer should do next to buy the product or service. Come to this session to learn smart ways to produce “how-to” videos that keep the viewers interest and way to motivate and instruct viewers to buy.

 

B103 – 11:00 – 11:50 New Off Screen Monetization Options

Products, Communities, Licensing, and Supplemental Content

 

TV show producers can earn much more money from off screen revenue sources. A great example of this is the Star Wars franchise. As of late 2015, the 6 movies earned total revenues of $4.3 Billion while star wars franchise revenues were over $23 Billion (DVDs, Toys, Licensing Deals) [Source: Statistic Brain from Disney, LucasFilms, Kenner, and Hasbro]. Some of the key revenue sources include VOD distribution of movie and supplemental content, games, toys, books, licensing, and other options. In addition to new revenue sources, the transmedia distribution can dramatically increase the awareness and interest in the TV show. Comes to this session to discover new and better ways to earn off screen revenues for TV shows and movies.

 

B104 – 1:00 – 1:50 Internet TV Advertising Sales and Insertion Options

Sources of Ads for Insertion into Internet TV Programs and Portals

 

Internet TV programs and channels can earn higher revenue per viewer from advertising than Superbowl ads because of ad targeting controls. The sources of ads can come from direct sales or from video advertising networks such as DFP (Google), Adrise, YuMe, and others. Selling ads can be time consuming and complicated. Ad networks already exist which can provide campaigns and media ready to insert. Internet TV Ad networks (also called connected advertising) allow advertisers and publishers (show providers) to setup rules on what ads and content are authored and the desired advertising rates. Come to this session to discover the types of Internet TV ads, how to insert them, and ad networks that can supply them.

 

B105 – 2:00 – 2:50 Product Placement Options for Video, TV, and Movies

New Options, Prospecting, Valuation, Sales Scripts, and Contracts

 

Product Placement can be a great sources of money and/or resources for video, TV show, and film production. Come to this session to learn new types of product placement opportunities and ways to find sponsors and how to sell them.

 

B106 – 3:00 – 3:50 Internet TV Toolbox

Sample Contracts, Plans, Budgets, and More

 

This session covers the Internet TV Toolbox that contains 100+ sample contracts, project plans, templates, and budgets used to create, distribute, and promote videos, television shows, and movies. All registered attendees get 1 year access to the Internet TV Toolbox. These documents were contributed to the TV toolbox by leading companies (studios, producers, agencies, law firms, and others) along with descriptions on when to use them, their key parts, and important terms to include. Hear from a panel of speakers talk about these documents and key negotiation points and risks to avoid.

 

IMPORTANT – NOT LEGAL ADVICE – while many of these documents were created and reviewed by attorneys in the past, the terms, structure, and requirements change over time and vary by location and purpose. You should get qualified LEGAL COUNSELING for your legal documents.

 

B107 – 4:00 – 4:50 TV Show and Movie Crowdfunding Success Stories

Crowdfunding, Product Placements, Sponsorships, Investors, and More

 

TV show and movie crowdfunding involves creating enticing descriptions, setting up rewards, promoting fundraising campaigns, and managing the program. It is easy to fail at crowdfunding and having cancelled or failed projects can be a bad signal to future investors. Come to this panel of successful crowdfunding champions to learn what they did and how you can fund your next video, TV or film project.

 

D101 – 9:00 – 9:50 Script to Screen – Producing TV Shows and Movies

 

There are many options for converting scripts or creative concepts into Commercials, TV Shows, and Movies. New and existing producers typically need coaching and nurturing to help them understand how to turn their ideas into programs and to set realistic expectations and budgets. Come to this session to learn how to develop a script or creative concept into a production plan for a TV show or Movie.

 

D102 – 10:00 – 10:50 Internet TV Program Distribution

Online TV Marketplaces, Revenue , and Program Delivery

 

Internet TV Program Distribution is the providing of TV shows and movies to online marketplaces. Access to online marketplaces requires content identification, business terms, rights management, meeting the marketplace host content requirements, media packaging and transfer. Come to this session to learn ways to get TV shows and movies onto Internet TV Platforms such as Google TV, Amazon Prime, Netflix, Roku, and others.

 

D103 – 11:00 – 11:50 TV Show and Movie Social Media Conversion

 

TV shows and movies are great sources of social media content. Finding the right clips, processing them, and knowing where they should be published can be how time consuming and produce little results if done wrong. Come to this session to learn quick ways to find good clips, what pre-roll and post-roll content can be added, and where publish video clips that attract and engage viewers

 

Converting TV Show or movie video and scripts into multiple social media posts can be a super low cost and effective way to attract viewers. Without a good process, social media marketing can be complicated, time consuming, and ineffective.

 

By using templates, timelines, media agents, some simple line production changes, and other tools, it is possible to keep a show active in the media for years. Come to this session to learn low cost quick ways to create and convert video into effective social media posts that attract more viewers and provide a better engagement for existing audiences.

 

D104 – 1:00 – 1:50 Social Media for Actors

Content, Influence, Measurement, and Rules

 

Actors and on air talent can be social magnets who attract, engage, and create repeat viewers. Fans are eager for interaction with a “star” and integrating the personality and images of your talent is a more personal, disarming and more natural way to engage the audience. Some of the key challenges of one air talent social media include where they can get content, what they should publish, how much time they should (and will be willing) to spend, which media channels should they engage with their audiences, and how to handle social conflicts. Come to this session to learn how to help actors and on air talent to publish, engage, and measure their audience influence.

 

D105 – 2:00 – 2:50 Using Social Media Agents for Video and Show Promotion

 

Social media agents can use a small marketing budget to get a big awareness and influence  for a video or show. Unfortunately, some social media agents publish media that is ineffective and can be a big waste of time and money. Come to this session to learn how to find, quality, manage, and measure the use of social media agents for show promotion.

 

D106 – 3:00 – 3:50 Moving Large Video Files Through the Cloud

Reliably and Securely Transferring Massive Media Files

 

Getting large video files transferred through the cloud can be a high-cost bottleneck for video producers, distributors, and processors. Raw media files are becoming more important as producers and graphic effects companies collaborate from anywhere across the world. Traditional FTP file transfer is inefficient (can be less than 10% efficient at long distances), unreliable (can stop in middle of transfer), and costly when leased lines are used. Come to this session to discover ways you can reliably transfer large media files faster, more securely, and at a lower cost.

 

D107 – 4:00 – 4:50 Stock Video for TV Shows and Movies

Costs, Rights, Contracts, and Processes.

 

Stock videos can be a low cost and high quality option to make a TV show or movie better. Video clips can range from free sources (expired copyright, government, and free to use) to premium content (popular movie clips) with high minimum licensing, Learn how to get, sell, and barter stock video for Internet TV shows.

 

P101 – 9:00 – 9:50 Video Editing Software and Platforms

Key Features, Best Practices, and Risks to Avoid

 

Video editing software and platforms are rapidly evolving. There are many available options when selecting or converting to a new video editing systems. Come to this panel session to learn about the different types of video editing software, platforms, key benefits, and how to overcome risks and challenges when choosing the system.

 

P102 – 10:00 – 10:50 Internet TV Talk Show Production

Planning, Sets, Guests, Shots, Audience Engagement, and Media Distribution

 

Producing an Internet TV talk show involves planning, set design, guest management, shot schedule, audience engagement, and media distribution for delivery to many types of viewers. Getting and managing great guests and engaging with audiences in many ways is key to the success fo the talk show. Come to this session to discover the key steps and options on how to produce a successful Internet TV talk show.

 

P103 – 11:00 – 11:50 Producing Webisodes

Creating a Series of Short Video Episodes

 

Producing a web series of short video stories is a great way to attract and maintain audiences. Royal Caribbean produces webisodes “Royal Crush” that get over 4M views each! While good webisodes create value, bad webisodes can produce backlash. Web series content and production can be altered by story and production politics and webisode production costs can get out of control. Learn how to tell your long story in short 5 to 15 minute shows and produce webisodes that attract, excite, and motivate viewers to watch more episodes.

 

P104 – 1:00 – 1:50 Producing a Live Internet TV News Show

Researching, Writing, Rehearsing, Producing, and Broadcasting

 

Discover how to produce and broadcast live news on Internet TV. Broughton High School in Raleigh has been producing live Internet TV shows each school day since the late 1990s. Each day volunteer students research, plan, rehearse, produce, and broadcast their live daily news show on cable TV channel and stream through the Internet. Having procedures, good training, and backup plans helps to overcome the on air mistakes and technical difficulties that commonly occur. Come to this session to hear the producers, on air talent, and off air talent describe their roles and experiences in producing and promoting TV programs.

 

P105 – 2:00 – 2:50 Actor Interviews during Video Production

 

Interviewing actors during video production can create engaging promotional materials at no additional cost. Preparing for the interviews can make the discussion engaging for viewers and the content more discoverable (searchable) on the Internet. Interview questions and talking points can be gathered from an actor pre-screening (interesting background stories), keywords from the script, show description, fan research, and other sources. Attend this session to learn simple ways to prepare for actor interviews to make them more valuable to your audiences.

 

P106 – 3:00 – 3:50 Working with Animation and Graphic Effects Companies

Creative, Production, and Special Effects Tips

 

Good animation and special effects can make a good movie great. Bad animation effects can transform a great movie to terrible. Visual effects can range from basic continuity image changes (adding or removing an image element) to high impact scenes that wow audiences. Interacting with animation and effects companies can be challenging. Communication involves developing creative concepts, time requirements, capabilities, tradeoffs, and budgets. Come to this session to learn options and tips on better ways to find, hire, and work with animation and computer graphics companies.

 

P107 – 4:00 – 4:50 Resource Filmmaking

Using What You Have for Stories, Location, and Video Production

 

Creating a show that uses using your staff and location can speed up production, reduce costs, and build team spirit. Resource filmmaking involves story, location, and set changes which needs to balance with creative direction and film objectives. Come hear from a panel of speakers who have helped producers adapt their scripts, casts, production plans in ways that keeps production value high while reduce costs and production time.

 

K101 – 12:00 – 12:30 Keynote – The Internet TV Systems World

 

Come hear Daniel Webster explain the world of Internet TV Systems. Hardware is going away and your choice of Internet TV System platform and its service options determine your capabilities and customer experiences. Discover how Internet TV Systems are continuing to evolve to provide an integrated set of collaborative development tools available worldwide. Good Internet TV systems allow producers to focus on making great shows without costly production equipment. Learn about new audience engagement tools and revenue monetization options. Hear success stories along with common setup and deployment challenges and ways to overcome them. Listen to Daniel and be amazed by the new and emerging capabilities of Internet TV systems.

 

K102 – 5:00 – 5:30 Keynote – New Media Hollywood Insights

 

Susan Johnston will share how Internet TV provides many new media opportunities. Online TV and movie distribution is more than distribution – it is a mindset change. To maximize your audience influence, you need to make changes in your pre-production, production, and post production processes. Audience expectations have changed. They look for and expect behind the scenes content, backstories, virtual reality, and more. She will share how you can make more money with second screen and off screen opportunities giving you the ability to make better and more impactful content. Discover new ways to attract and engage with fans and how to stand out in a world of low production value content. Learn why and how Susan founded the New Media Film Festival and TV industry changes that emerging. Prepare to be dazzled by New Media Hollywood insights!