Internet TV Advertising Sales and Insertion Options

Lawrence Harte | Internet TV Plus
18 Jun 2016
1:00 pm - 1:50 pm
Business Track

Internet TV Advertising Sales and Insertion Options

Internet TV programs and channels can earn higher revenue per viewer from advertising than Superbowl ads because of ad targeting controls. The sources of ads can come from direct sales or from video advertising networks such as DFP (Google), Adrise, YuMe, and others. Selling ads can be time consuming and complicated. Ad networks already exist which can provide campaigns and media ready to insert. Internet TV Ad networks (also called connected advertising) allow advertisers and publishers (show providers) to setup rules on what ads and content are authored and the desired advertising rates. Come to this session to discover the types of Internet TV ads, how to insert them, and ad networks that can supply them.