“How-To” videos can have high search discovery value and strong buying influence your audience when they have a need for your product. When a customer has a need itch, they often search and find videos that can help them. If your video helps them, you will earn trust. Unfortunately, many “how-to” videos are boring (people don’t watch), are not designed to motivate buying, and do not include simple instructions on what the viewer should do next to buy the product or service. Come to this session to learn smart ways to produce “how-to” videos that keep the viewers interest and way to motivate and instruct viewers to buy.